COMMUNICATIONS STRATEGY
Selected work demonstrating strategic messaging, executive communications and the development of integrated communications materials for complex business situations.
Independent speculative work. Not commissioned by or affiliated with the companies referenced.
SELECTED PROJECTS
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Collaboration Announcement
An independent speculative project exploring the communications strategy behind a hypothetical aerospace and defense collaboration. The materials address executive positioning, stakeholder messaging, and the challenge of translating complex technical developments into clear, accessible narratives for a broader audience.
Hypothetical Client: Embraer
Scenario: This speculative exercise centers on a hypothetical announcement between Embraer and Rheinmetall to establish a multinational C-390 Millennium training hub in Bremen, Germany. For Embraer, the hypothetical announcement presents an opportunity to reinforce its commitment to existing and prospective European customers while demonstrating the long-term value of its partnership with Rheinmetall.
Communications Strategy: The below integrated communications package is designed to deliver a consistent message while addressing the different priorities of the media, employees, customers, investors and industry stakeholders.
The objective is not simply to announce a new facility, but to establish its strategic significance for European defense preparedness and Embraer’s broader customer relations. Together these materials demonstrate how a coordinated communications strategy can connect a corporate announcement to a larger industry narrative while maintaining clarity, credibility and consistency across audiences:
-Press release: establishes the announcement and its immediate significance
-Stakeholder Q&A: anticipates questions and establishes clear messaging boundaries when communicating with employees, customers and investors
-Technical explainer: translates complex technologies into accessible language
-Executive op-ed: broadens the conversation beyond the immediate announcement, emphasizing the importance of long-term defense infrastructure and creating an opportunity for thought leadership grounded in industry expertise rather than direct product promotion
-LinkedIn post: extends the announcement’s reach on social media